Student Brand Extension Ideas

Yesterday, we have had the workshop of groups of 7/8 students each and they has to sell their ideas!

My group existed of Dana, Fleur, Lara, Nina, Ramla, Sonia and myself.

The Ideas


Dana:

Dana used Prada as a brand to achieve an extension for. She did propose Prada to make a make-up line. She felt that Prada already has a lot of products to complete the 'Prada-woman', except for make-up.






Fleur

Fleur took Manolo Blahnik as a brand and proposed them to make a hat-line.






Lara

Lara's Idea was launching a hotel for Hermes, in collaboration with Vertu and luxury car brands. The location would be at the lakes in Italy or Swizterland.






Nina

Nina proposed for Louis Vuitton bed linen










Ramla

Ramla had the idea of making a Louis Vuitton television in co-oporation with Sony.









Sonia

The last idea during my presentation group was Sonia. She proposed LVMH to buy an island in Brittany, the north-east of France, to build an resort on it as vacation resort. By invitation only!




My own idea you have already read during the previous posts in this blog. I won't go any deeper into it again.

Later

Vic