Tiffany Brand Extension

Ok, the subject of my essay is called:

Tiffany Love Consultancy


Continuing on the theory of previous post, this will be a product development.
I am proposing Tiffany to design a consultancy service to arrange 'love' affairs. This is a new product/service that will be launched in the market they already operate in: Product Development!

The details of my proposition:
3 main aspects to the consultancy service
- Wedding Planning Service
- Honeymoon Planning Service
- General Romance Service

The wedding planner service could be anything, varying from location search, to cake selection and security. Everything you can think of you might  need during the wedding can be booked and executed by this service.

Honeymoon Planning Service is a travel agency-styled service that makes the honeymoon a vacation with stress and with exclusive things to do. From booking the hotel and tickets, up to airport pickup by limo and exclusive dinner reservations can be made by this part of the service.

General Romance Service can be booked just to make reservations in restaurants or limo pick-up.

More details are in the report, so I am not going to put my all my brilliant ideas on this blog ;)

I feel that by offering these services, Tiffany could enhance their Brand Values of Love, Romance and Care and become the ultimate 'Love Jeweler '. Therefore, this extension might just be able to work out great for Tiffany.

Later

Vic