Ducati Cigarette Collaboration

I just stumbled upon this latest news of Ducati Motorcycles and I think this fits the course perfectly.

Ducati Motorcycles has recently collaborated with Cigarette Powerboats, to make a race boat called the Racing 42x Ducati Edition. Not a pure brand extension, but it leans towards this module.

Why did Cigarette work together with Ducati?

Both brands have, according to me, similar identities and values but in different product categories.
The brands stands for racing, speed and fun. Some parts of the visualization of the brands, as seen in last class, are the same as well. The colors, for example, are black and red for both brands, representing speed, masculinity and passion.

Both pictures are screenshots of the brands. If one wouldn't know. you would say that this is the same brand.

With similar values, both brands attract similar target audience. (with a different income probably!?) Therefore, the collaboration is a perfect fit!

Looking forward on buying such a boat, in some years ;-)

Later

Vic