New Jaeger LeCoultre Ambassador

And Jaeger's new brand ambassador is...........

DIANE KRUGER

Why? It is so important when you use celebrity endorsement that the celebrity matches the brand DNA and the brand values.
Jaeger Lecoultre's values are elegance, 'savoir faire' and precision.

Who denies that Diane is not elegant and does not look educated?
My opinion? Well chosen Jaeger! Congratulations!

Like every aspect of the brand, it has to match the general values and DNA. It's the same thing for the celebrity endorsement!

Now let's hope she don't use white powder like miss Kate Moss...