maandag 7 februari 2011

Idea for the Individual Report

Like I said in last message, my ideas are always better when popping in my mind and I think I got myself a good one for the individual essay.

The essay is all about a brand extension, existing or non-existing.
While walking in Selfridges searching a present for my girlfriend, I noticed a certain store that has a very specific brand identity and that holds very particular values. And it's almost Valentine, so everybody is in a romantic mood anyway! So, therefore my idea sort of looks like this, when I put it into pictures:


+


=


Ultimate Love and Romance Experience?!

Just a preview of an idea, a bit of a teaser. Will talk about this with my teacher and I will let you know my final idea. Not going in to deep on this right now.

Later!
Vic



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